Automated Opt-Out Request Handling
Never worry about sending to unsubscribed users—compliance on autopilot.
Manually tracking and respecting opt-out requests is risky and time-consuming. NotifiedBy automates everything: if a user unsubscribes, we'll suppress them instantly and block any future sends—no coding required.
-
Auto-detect and process opt-outs.
Users who opt out via any unsubscribe link are flagged—immediately, no chance of accidental emails. -
Absolute compliance, minimal effort.
We ensure you stay compliant with email and spam laws (like CAN-SPAM/GDPR)—out of the box. -
No more accidental sends.
You can't send to unsubscribed addresses—even if you try. Every send is checked in real time. -
Webhook notifications available.
Instantly sync opt-outs with your own database for airtight records and custom handling.
Zero-code setup—users click unsubscribe, we take care of the rest automatically.
How it works
- A user clicks an unsubscribe/opt-out link in any email.
- NotifiedBy immediately records the request and puts their address on your suppression list.
- All future sends to that address are blocked. No manual intervention, ever.
- (Optional) We fire your webhook. Get real-time POST notifications to update your own application database or CRM.
# If an unsubscribed user is targeted by code like:
notifiedby.send_email(
to="unsubscribed@domain.com",
subject="Update",
body="You'll never see this!"
)
notifiedby.send_email(
to="unsubscribed@domain.com",
subject="Update",
body="You'll never see this!"
)
# Result: Request is automatically blocked
{ "id": "BLOCKED", "error": "Recipient has unsubscribed" }
{ "id": "BLOCKED", "error": "Recipient has unsubscribed" }
# Optional: Opt-out webhook notification
{
"event": "unsubscribed",
"email": "unsubscribed@domain.com",
"timestamp": "2024-07-02T17:48:00Z"
}
{
"event": "unsubscribed",
"email": "unsubscribed@domain.com",
"timestamp": "2024-07-02T17:48:00Z"
}
No custom development, no missed opt-outs, no compliance worries—ever.
Frequently asked
-
Do I need to do anything to process opt-outs?
No setup needed—automated by default. Just enable/unsubscribe links and you’re covered. -
What if I import a list with unsubscribed users?
Any previously unsubscribed address stays suppressed across senders and imports. -
Can I let my app know about opt-outs?
Yes! Add a webhook URL in settings and you'll get real-time notifications for every opt-out event. -
Is suppression permanent?
Yes—unless the user opts back in, we’ll always block further emails to them from your account.
Compliance, made automatic
Protect your brand, your users, and your inbox—automatically.