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Opt-Out Webhook & Workflow Integration

Instantly connect opt-out events to your systems and automate your compliance workflow.

When a user unsubscribes, you need to update your records, pause marketing, or even trigger multi-team processes. With NotifiedBy’s opt-out webhook, your app is notified in real time, enabling full, automated compliance and seamless business operations:

  • Real-time sync to your app.
    Receive an instant webhook POST as soon as a user clicks unsubscribe—no polling or email parsing required.
  • Automate user suppression across platforms.
    Instantly update your CRM, email lists, or user database—stop product or marketing emails everywhere.
  • Custom workflow triggers.
    Tie unsubscribes to ticketing, analytics, compliance tasks, or 3rd party integrations—no manual handoffs.
  • Clear, actionable payloads.
    Receive structured JSON with the opted-out email and timestamp, ready for immediate processing.
Opt-out webhook integration schematic
When a recipient unsubscribes, your app receives a POST instantly—enable automation and company-wide compliance.

How it works

  1. Configure your webhook endpoint in NotifiedBy’s dashboard.
  2. Whenever a recipient unsubscribes, NotifiedBy sends a JSON POST to your chosen URL.
  3. Your system updates records or launches workflows automatically— ensuring users never receive unwanted mail across your stack.
# Sample JSON delivered to your webhook endpoint:
{
  "event": "unsubscribed",
  "email": "user@example.com",
  "timestamp": "2024-07-02T18:04:00Z"
}
# Example Django/Python view to handle webhook:
from django.views.decorators.csrf import csrf_exempt
from django.http import JsonResponse
import json

@csrf_exempt
def notifiedby_unsub_webhook(request):
  data = json.loads(request.body)
  if data.get("event") == "unsubscribed":
    mark_user_as_unsubscribed(data["email"])
  return JsonResponse({"received": True})
Works with any web framework or cloud platform—just provide your endpoint URL.

Frequently asked

  • Can I trigger actions in other systems?
    Absolutely! Webhooks are perfect for Zapier, Slack, CRMs, ticketing systems, or custom scripts.
  • How fast is the notification?
    Notifications are sent in real time, as soon as the user unsubscribes—no delays.
  • What happens if my webhook endpoint is down?
    We auto-retry for a period, and you can also see unsubscribes anytime in your dashboard for manual reconciliation.
  • What data do you send?
    A clean JSON payload with event type, email address, and timestamp—no noise, easy to parse.

Sync opt-outs everywhere—automatically

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Keep every team, list, and workflow up-to-date—from unsubscribe click to perfect compliance.